| Advertising
is paid communication through a non-personal medium in which
the sponsor is identified and the message is controlled.
Variations include publicity, public relations, product
placement, sponsorship, underwriting, and sales promotion
a public promotion of some product or service. Every major
medium is used to deliver these messages, including: television,
radio, movies, magazines, newspapers, video games, the Internet,
and billboards.Some organizations which frequently spend
large sums of money on advertising but do not strictly sell
a product or service to the general public include: political
parties, interest groups, religion-supporting organizations,
and militaries looking for new recruits. |